WE STUDY HUMAN BEHAVIOR IN BUSINESS
WE ANALYZE CUSTOMER FEEDBACK
The Customer Experience Association of Armenia (CXAA) brings together CX (Customer Experience) leaders, pioneers, and innovators to advance customer experience across all business sectors.
The Customer Experience Association of Armenia has set a targeted strategy to disseminate and develop international best CX practices in Armenia, recognizing the importance of CX in business and its rapid development in the world. The most successful brands put people, their emotions, behavior and feedback at the heart of their business and change their strategy based on the data they receive.
CXAA was created to
The person is at the center of CX. We value respect, understanding, and care, whether for the customer, employee, or partner.
“Humanity is the greatest asset of business”.
We promote conscious decision-making based on data, psychological insight, and moral responsibility.
"Conscious business creates conscious experiences".
We build a community where partners outperform the competition.
Open exchange and co-creation are the foundation of CX culture
We believe in the power of continuous learning and improvement.
CXAA was created to advance professionals, organizations, and the industry through knowledge, research, and experience.
To develop the customer experience (CX) sector in Armenia by uniting professionals, businesses, and educational institutions on a platform of knowledge, research, and applied experience, contributing to the formation of a customer-centric economy.
To become the region's leading expert and educational platform in the field of customer experience, setting new standards for the organic growth and development of people-centered businesses
WE CREATE AN EXCELLENT CUSTOMER EXPERIENCE IN OUR BUSINESS